Your venue. Your brand. One platform.
A white-label simulator venue management platform for any simulator-based entertainment business. Booking, payments, automated access control, session data capture, leagues, gamification, loyalty, coaching, food & beverage, and a complete customer portal—all configurable for your venue type and brandable for your business.
Born from a real venue. Built for all of them.
SimulatorOps started as Mulli Den—a 285+ feature indoor golf venue management platform we built from the ground up for a client. After seeing how well that architecture worked, we generalized it into something bigger: a simulator-agnostic, white-label platform that works for any type of simulator-based entertainment venue.
The core platform handles everything every venue needs—booking, payments, access control, memberships, and analytics. On top of that, configurable sport presets, 60+ feature flags, and customizable terminology let you tailor the experience to your specific venue type without touching code.
Built at scale.
A production-grade platform with comprehensive venue management capabilities.
Screens
Data Models
Services
Feature Flags
Complete
One platform. Any simulator venue.
Sport presets auto-configure terminology, metrics, features, and data models for your venue type. The core platform works identically—only the surface-level experience changes.
Golf Simulators
Bays • Rounds • Handicaps
Shot data capture, swing analysis, handicap tracking, course selection, and coaching tools.
Racing Simulators
Rigs • Laps • Telemetry
Lap time tracking, telemetry capture, race events, and leaderboards.
Batting Cages
Cages • Pitches • Stats
Pitch and bat tracking, batting statistics, and skill progression.
VR Arcades
Stations • Sessions • Scores
Experience tracking, score-based ratings, and session management.
Configurable Terminology
Stations are called "bays" in golf, "rigs" in racing, "cages" in baseball, and "lanes" in VR. SimulatorOps adapts all labels, metrics, and UI language to match your venue type automatically.
60+ Feature Flags
Every feature can be toggled on or off per venue. Sport presets enable sensible defaults—golf venues get handicap tracking, racing venues get telemetry—but you can override anything.
Extensible Data Layer
Sport-specific data services follow a pluggable architecture. Session data, performance ratings, and motion analysis all have abstract interfaces with sport-specific implementations.
Everything your venue needs.
A complete operations platform from the first booking to the last session.
Booking & Scheduling
Calendar-based booking with real-time station availability. Recurring bookings, waitlist with automated offers, group reservations, and an embeddable booking widget for your website.
Payments & Memberships
Stripe and Square integration. Membership tiers with automatic billing, credit packages, split payments for groups, gift cards, account credit, and full financial reporting.
Automated Access Control
Time-limited door codes generated per booking. Support for Kisi and Axis A1001 controllers. Automatic equipment power via Shelly Pro 4PM relays. Complete access logs for security audit.
Session Data Capture
Capture performance data from simulators in real-time. Pluggable data services support different simulator types. All metrics tied to player profiles with historical tracking.
Leagues & Tournaments
Organize competitive play with standings, handicaps, brackets, and automatic scoring. Multiple formats including stroke play, match play, and scramble. Full event scheduling.
Gamification
15+ achievement types, badges, streak tracking, and mini-games. Seasonal and all-time leaderboards, venue records, skill challenges, and milestone tracking to keep customers engaged.
Customer Portal
Customers book sessions, view performance history, track improvement, join leagues, manage memberships, purchase credits, and compete on leaderboards from any device.
Coaching Platform
Instructor profiles, lesson booking, session data review, student progress tracking, AI-generated practice recommendations, and a drill library. Coaches monitor improvement over time.
Food & Beverage
QR-based menu ordering, cart checkout, kitchen display system (KDS), and delivery-to-station. Orders tied to session and payment data. Menu management per venue.
Loyalty & Rewards
Points accrual per booking and purchase. Tiered benefits with multipliers, redeemable rewards, and streak bonuses. Churn detection and win-back campaigns.
Social & Community
Activity feed with posts, comments, and reactions. Buddy finder with skill and schedule matching. Social profiles, messaging, and community building around your venue.
Station Kiosk App
Windows desktop app runs on each station in locked kiosk mode. Booking code entry, session countdown, real-time data capture from simulators, and offline queue with auto-sync.
Mini-Games & Challenges
Built-in games like H-O-R-S-E, closest-to-target, and skins. Skill challenges and competitions keep customers engaged between regular sessions.
Party & Corporate Events
Multi-station reservations with custom packages. Corporate event management, birthday parties, and group bookings with custom pricing and dedicated event coordination.
Guest Passes
Generate time-limited guest access codes for members to share. Track guest visits, conversion rates, and manage the plus-one system for membership tiers.
Equipment Maintenance
Schedule preventive and reactive maintenance per station. Track service history, log issues, and manage equipment lifecycle. Maintenance alerts and downtime tracking.
Family Mode
Parental controls with kid-friendly content restrictions. Age-appropriate interfaces, supervised session settings, and family account linking.
Video Analysis
Session recording, frame-by-frame playback, annotation tools, and side-by-side comparison. Coaches and players analyze form directly in the app.
Run the business, not just the stations.
Complete business operations from a single admin dashboard.
Admin Dashboard
Revenue tracking, occupancy analytics, station status, customer management, and KPI monitoring. Everything your team needs from one panel with role-based access.
Staff Management
Role-based permissions for owners, managers, staff, coaches, and front desk. Scheduling, activity tracking, and configurable access levels per role.
CRM & Marketing
Customer segmentation, targeted campaigns, and automated messaging via email and SMS. Weather-based promotions, win-back campaigns, and referral tracking.
Financial Reporting
Revenue dashboards, occupancy heatmaps, demand forecasting, and customer lifetime value. QuickBooks integration for accounting sync. Export-ready reports.
Retail & Pro Shop
Inventory management, point-of-sale, and equipment rentals. Track stock levels, process sales, and manage rental returns alongside venue operations.
Referral Program
Unique referral codes per member with automatic credit payouts. Multi-tier rewards and tracking dashboard to turn members into growth drivers.
Your brand. Our platform.
Multi-tenant architecture built for white-label deployment from day one.
Domain Detection
Platform detects venue from domain at startup. Each venue gets its own fully branded experience with isolated data, configuration, and user base.
Sport Presets
Select your venue type and the platform auto-configures terminology, metrics, feature flags, and data models. Golf, racing, baseball, VR—or multi-sport.
Complete Data Isolation
All data scoped by venue ID with Firestore security rules enforcing tenant boundaries. Complete separation between venues on shared infrastructure.
Full Customization
Branding (logos, colors), custom terminology, feature toggles, pricing structures, operating hours, and email templates. Make it yours without writing code.
Setup Wizard
9-step guided setup: venue info, sport type, terminology, stations, branding, feature selection, and review. Go from zero to configured in minutes.
Super Admin
Multi-venue management dashboard for operators running multiple locations. Cross-venue analytics, centralized configuration, and fleet-level reporting.
Fill every station. Every hour.
Real-time calendar shows station availability across your venue. Customers book online, staff manages from the dashboard. Conflict detection prevents double bookings.
- Drag-and-drop booking management
- Real-time station availability
- Recurring bookings & waitlist cascade
- Group and corporate reservations
Booking calendar interface
Track every session.
Players see their stats, track improvement, view upcoming bookings, and compete on leaderboards. All performance data captured automatically from simulators and tied to their profile.
- Personal performance history
- Session-by-session comparisons
- Achievement badges & streak tracking
- League standings & leaderboard rankings
Player dashboard interface
Walk in. Power on. Play.
When a booking starts, the system generates a time-limited access code, unlocks the door, and powers on the simulator—all automatically. When the session ends, everything shuts down.
- Time-limited booking codes for entry
- Smart lock integration (Kisi, Axis)
- Equipment power control (Shelly relays)
- Automatic shutdown at session end
Access control system
Run your entire venue.
Staff management, revenue tracking, station status, equipment control, customer communication, and maintenance scheduling. Everything your team needs from a single admin panel.
- Revenue & utilization analytics
- Staff scheduling & role permissions
- Equipment status & maintenance logs
- CRM, marketing & referral tracking
Venue admin interface
Connects to your hardware and services.
Payments, access control, equipment power, communications, and simulator data—all wired in.
Stripe
Payments
Square
Payments
QuickBooks
Accounting
SendGrid
Twilio
SMS
Kisi / Axis
Access Control
Shelly Pro 4PM
Power Control
GSPro / E6 / TGC
Golf Simulators
How it works.
From signup to your first booking in four steps.
Configure Your Venue
9-step setup wizard: venue type, stations, branding, hours, pricing, and feature flags. Sport presets handle the rest.
Connect Hardware
Link simulators, smart locks, and power relays. Install the kiosk app on each station's PC for session management and data capture.
Enable Payments
Connect Stripe or Square. Set up memberships, credit packages, pricing tiers, and loyalty rewards. Start accepting bookings immediately.
Go Live
Share your branded booking link. Customers book, access is automated, data capture starts from the first session, and analytics begin tracking.
Tech stack.
Cross-platform with real-time sync, offline resilience, and hardware integration.
Cross-Platform
Flutter with Riverpod state management and GoRouter navigation. 78 screens across Web, Windows, Android, and iOS from a single codebase.
Cloud Backend
Firebase Firestore for real-time data sync, 9 Cloud Functions (TypeScript) for business logic, Firebase Auth, Cloud Storage, and Hosting.
Station Kiosk
Flutter Windows desktop app with keyboard lock, TCP server for simulator integration, and offline queue with automatic sync when connectivity returns.
Hardware Control
Smart lock integration (Kisi, Axis A1001) for door access. Shelly Pro 4PM relays for equipment power. Simulator bridge for data capture.
Payments
Stripe and Square for payment processing. QuickBooks for accounting sync. Gift cards, account credit, split payments, and recurring membership billing.
Communications
SendGrid for transactional and marketing email. Twilio for SMS notifications. Booking confirmations, reminders, receipts, and promotional campaigns.
Deployment options.
Choose the setup that fits your venue.
SaaS
Hosted & Managed
We handle hosting, updates, and infrastructure. You focus on running your venue. Monthly subscription includes everything.
Self-Hosted
Your Infrastructure
Deploy on your own Firebase project for full data ownership. One-time license fee with optional support plans.
Hybrid
Best of Both
Cloud booking and payments with local hardware control server. Reliable even when internet drops.
Proven at scale.
SimulatorOps inherits the battle-tested architecture from Mulli Den—a 285+ feature, 166-screen indoor golf venue management platform built across 30 development phases. Every booking flow, payment integration, access control system, and data pipeline has been validated in a production environment.
Coming soon.
SimulatorOps is 95% complete with the full platform production-ready. Want to run this at your venue? Let's talk.